The Eating Freely Program
Helping individuals heal from emotional and binge eating, reconnect with their bodies, and build a balanced relationship with food
Struggling with Emotional or Binge Eating? You're Not Alone
- You are sick of feeling out of control around food, eating in secret or hiding eating habits, guilt, shame, or self-criticism after eating or using food to soothe, numb, or escape emotions
- Chronic body dissatisfaction—feeling disconnected, disappointed, or even disgusted with your body
- A history of dieting—tired of the cycle, yet unsure how to stop chasing the next “fix”
- Fear of weight gain—even when weight loss isn’t the goal, this fear holds so much power
Shame around your appearance —especially in your changing midlife body, where women often feel unseen or judged
- Grief over what food or body used to be —longing for peace, normalcy, or confidence again
- Belief that the problem is YOU — not the systems, pressure, or trauma, but your own lack of willpower
- Exhaustion from living by food rules—craving freedom, but afraid of what happens without control
- Desire for a non-diet path—a way to heal without restriction, punishment, or performative wellness
A New Approach to Healing: The Four Pillars of Lasting Food Freedom
The Eating Freely Program isn’t just another attempt to control food—it’s about breaking free from emotional and binge eating for good. This evidence-based approach goes beyond diets and willpower, helping you heal at the root
- Rewiring Your Relationship with Food (CBT & Behavioural Tools) Learn practical, science-backed strategies to interrupt binge eating cycles immediately. No more white-knuckling through cravings—CBT gives you tools to respond differently to triggers so you can regain control.
- Nourishing Your Body (Nutritional & Gut Rehabilitation) Binge eating takes a toll on your gut, hormones, sleep, and energy. We focus on restoring your health—not dieting—so you can rebalance your body, rebuild your energy, and truly nourish yourself. When you stop eating for weight loss and start eating for well-being, everything shifts.
- Retraining Your Brain (Neuroscience & Habit Change) So much of emotional and binge eating happens on autopilot. Your brain is wired for survival, but sometimes those old habits work against you, not for you. We help you reprogram those automatic patterns, giving you back the power of choice.
- Rebuilding Self-Compassion (Mindfulness & Inner Healing) That Inner Critic? It’s not helping. True healing begins when you learn to treat yourself with kindness, not punishment. As you let go of shame, guilt, and self-judgment, making peace with food and your body becomes natural—not forced.
- This is a completely different way to heal. No more quick fixes, no more battles with food. Just a clear, proven path to real freedom 💛
Let’s Get to Know Where You Are Now
If you're ready to take the next step, I’d love to hear more about you. Completing this short questionnaire will help me understand where you’re at right now, so we can connect and talk about the next step in your journey. This is a safe space to begin—with curiosity, care, and no judgment.
Scholarship
I believe that everyone has the right to feel good and have access to the help they need.
If you are unwaged, a student, special needs or have a unique situation that is preventing you from taking your next steps then please reach out to me to discuss your unique situation – info@joannaheffernan.com
Joanna xxx
General FAQ
How can I get started?
You can book a free 15-minute strategy call to ask questions and see if we are a fit! Click anywhere on the website ‘book a free consultation’ or book one of the packages on the website. Once payment is received, your first appointment will be scheduled and your journey begins!
Do you offer payment plans?
I do offer flexible payment plans that can be paid monthly or a sensible arrangement that is agreed between both parties. In addition, I will accommodate unwaged, students and allocate sponsorships for individuals with financial challenges. Please reach out to me.
Do we meet in person or virtually?
No need to bother getting to an office, all consultations are conducted virtually and communication is between is by email.
Will I need to follow a strict diet during this program?
No, we don’t believe in restrictive dieting. Instead, we focus on nutritional rehabilitation to help you eat for health and restore gut function, moving away from the diet mentality
How does the program address the psychological aspects of binge eating?
We incorporate CBT to help you understand and change unhelpful thought patterns, and mindfulness practices to develop self-compassion and reduce the influence of the inner critic.
What role does gut health play in recovery from binge eating?
Binge eating can negatively impact gut health, affecting hormones, sleep, energy, and overall well-being. Our program includes gut rehabilitation to reverse these effects and promote physical health.
Is this program suitable for someone with a busy schedule?
Yes, our program is designed to be flexible and can be tailored to fit into various lifestyles, ensuring you can engage with the material and support at your own pace.
Have any other questions?
Please feel free to email any questions to info@joannaheffernan.com